Creating the WALLEY POS-86

May 2, 2014 — 4 Comments

WALLEY POS-86
Meet the WALLEY POS-86

Last fall we were invited by curator Hills Snyder to create an exhibition at artist-run space, Sala Diaz. We knew that we wanted to take the opportunity to step outside of our comfort zone and create work that was more than just video. After weeks of brainstorming, Mark came up with the idea of inventing an impossible camera. His idea would challenge us to build a camera sculpture, but allow us to stick to our strengths designing poster artwork and producing videos to promote the completed camera. We discussed how to approach the camera and then began coming up with features it would ideally include.

WALLEY POS-86 Parts
Collecting parts for the WALLEY POS-86

We began by collecting materials we owned, such as a broken handy cam, LED light, microphones, and vintage camera lenses, before visiting recycling centers and resale stores for low price electronics. We had a lot of fun rummaging through our local recycling center for visually interesting computer parts. Another great resource was Havel Camera Repair Services, who gave us a box of scrap camera parts to use.

WALLEY POS-86
An old TV device switcher became the Compact MultiChannel Recording Unit for the QuadOptic™ Lens System

After collecting all our materials we spent time tearing them apart, matching the pieces to camera functions, and designing how all the parts would all come together. The main body of the camera is an old computer tower which we painted black and filled with found electronic parts.

WALLEY POS-86 Camera Manual Diagrams (2 of 4)
WALLEY POS-86 Camera Manual Side Diagram, 1 of 4 Digital Prints

Angela’s favorite aspects of the camera are the ones that are subtle but took a lot of time to get right. There is a red light ON indicator and QuadOptic™ Lens Switcher that she made “function”, meaning the light turned on and the buttons pushed in. There is also an 8-pin Retractable Transfer Cable that actually retracts, a record button you could press, and a Power ON / OFF Toggle Joystick you could play with on the back of the camera. These details weren’t featured in the completed promo video, but they made the camera feel more “real” to us.

WALLEY POS-86 Camera Manual Diagrams (3 of 4)
WALLEY POS-86 Camera Manual Back Diagram, 1 of 4 Digital Prints

WALLEY POS-86 Camera Manual Diagrams (4 of 4)
WALLEY POS-86 Camera Manual Top Diagram, 1 of 4 Digital Prints

After spending two weeks inhaling adhesive, we had the majority of the camera completed. With help from Mark’s brother, we attached our four 8mm camera lenses to the front the camera. The lenses suddenly made a computer tower a believable camera. Since the camera was near completion, we started writing our promo video script. After watching a series of Apple promo videos, we knew we needed a combination of cool guy and technical guy to sell our camera. Our friend, artist Mark Menjivar was the perfect for the role of “Senior Marketing Director”.

WALLEY POS-86
Mark Menjivar, WALLEY POS-86 Senior Marketing Director

Mark knew exactly what we were talking about in terms of delivery and enthusiasm. As a professional photographer, we’re sure he is very aware of the endless production and marketing of cameras. He kept us laughing throughout the entire “interview”. Next we needed the perfect couple to demonstrate the power of the camera. Our friends John Totman and Sara Frantz fit the role perfectly.

WALLEY POS-86
The most marketable couple we know, John and Sara

A funny and adorable married couple, Sara and John let us chase them around the Japanese Tea Gardens on a rainy, cold afternoon. The public park gave us a beautiful backdrop for our film. We had access to a large open-air pagoda, exotic vegetation, sprawling koi ponds, charming bridges, and a picturesque waterfall.

WALLEY POS-86
This shot made us very nervous, but John is a pro

WALLEY POS-86
John films the koi ponds at the Japanese Tea Gardens

WALLEY POS-86
Japanese Tea Garden Waterfall, as filmed by the WALLEY-POS 86

Our second location was Roosevelt park which gave us access to a public basketball court and playground. Those scenes were written so the audience could see just how versatile and fun the camera is.

WALLEY POS-86
It was freezing cold and that camera really is 25 lbs, Sara is the best

Our third location was Sara’s home studio. (Check out Sara’s incredible artwork on her portfolio site). We hadn’t completely planned the scene, but the natural lighting and space worked out perfectly. It gave us a chance to feature one of our favorite aspects of the camera, the TIVO Keypad system.

WALLEY POS-86
Sara working in her studio, as filmed by the WALLEY-POS 86

WALLEY POS-86
Soft Skin Filter, just one of the 700 4-Digit code commands on the TIVO Keypad System

The ideas behind this project were inspired by Mark’s research for our most recent camera purchase, the Canon C100. There is a whole world dedicated to the technical side of filmmaking that can become overwhelming. Technology has made our work possible, but at the same time, we feel that story telling is the most important aspect of our work. Yes, the technical specifications of products and productions are important, but making work that you believe in should always come first.

WALLEY POS-86
One of the POS’s more popular features, the State-of-the-Art Media Capture Hard Drive

Our exhibition at Sala Diaz was entitled “Creation to Consumption” and ran from December 13th, 2013 – January 17th, 2014. We had a wonderful reception and enjoyed some great feedback from the San Antonio art community.

"Creation to Consumption"
Mark and Angela Walley with the WALLEY POS-86, Sala Diaz

Creation to Consumption Statement:

Filmmakers Mark and Angela Walley dive into the worlds of video camera invention and commercial marketing for their upcoming exhibition Creation to Consumption at Sala Diaz. The gallery space will be transformed into a product showroom to unveil and demonstrate the WALLEY POS-86, an impossible video camera that represents a reverse trend in consumer electronics. Through the use of sculpture, video, and design, Creation to Consumption satirizes the seemingly interminable production and distribution of new retail electronics.

WALLEY POS-86
Promotional Poster for the WALLEY POS-86

Two days ago, we released the WALLEY POS-86 Promotional Commercial. The film has already been featured on Vimeo Staff Picks, No Film School, FStoppers, Cinescopophilia, Premium Beat, and Studio Daily.

We’re so grateful to be part of such a supportive online creative community. Thank you to everyone who has watched, liked, shared, and commented on our video!

Check out more images on our WALLEY POS-86 Flickr Album.

-M&A

4 responses to Creating the WALLEY POS-86

  1. 

    Dollars to donuts if you put this on Kickstarter you’d raise half a million bucks before anyone realized what was going on.

  2. 
    Geoff Baxter May 5, 2014 at 4:59 am

    The POS part of the name is inspirational. Usually reserved for GM cars where I come from.

Trackbacks and Pingbacks:

  1. WALLEY POS-86 Promo Video | Artwedesign - May 5, 2014

    […] more about the project on Walley Films Blog : http://walleyfilms.wordpress.com/2014/05/02/walley-pos-86/ Camera Manual Diagrams : https://www.flickr.com/photos/walleyfilms/sets/72157644443899051 Learn […]

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